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How to Tell if an Email is from Facebook or a Scammer
  • July 22, 2022July 22, 2022
  • Kirsty Saint

How to Tell if an Email is from Facebook or a Scammer

Scammers pretending to be Facebook are nothing new, but we’re seeing an increase lately in emails to our clients masquerading as Facebook or Meta. It's important to be aware of these phishing emails, and know how to tell if an
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New B2B Targeting for Facebook Ads
  • June 24, 2022July 22, 2022
  • Kirsty Saint

New B2B Targeting for Facebook Ads

Facebook has launched several new audiences for business-to-business (B2B) targeting for Facebook Ads. These targeting options have been rolled out globally, and should appear in your Ad account as of June 22, 2022. With multiple sensitive interests removed in recent
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Facebook Ads Changes to Interest Targeting
  • May 11, 2022May 25, 2022
  • Kirsty Saint

Facebook Ads Changes to Interest Targeting

Facebook’s interest targeting changes have caused upheaval for many small businesses. Some interests started being removed in January 2022, followed by an inability to run active campaigns with these removed targeting options from March 17, 2022. The removed interests related to topics
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Writing Copy That Connects
  • March 15, 2022March 16, 2022
  • Kirsty Saint

Writing Copy That Connects

Founder of Social Saints, Kirsty Saint, was interviewed by her good friend Alana, about ways to write copy that connects, especially for podcasters or small business owners who don’t consider themselves ‘writers’. In this blast from the past (way back
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How Much Should I Spend on Online Ads?
  • October 5, 2021March 15, 2022
  • Kirsty Saint

How Much Should I Spend on Online Ads?

Online advertising presents an opportunity to reach hundreds of thousands of people, at just a fraction of the cost of advertising on television, billboards or in print publications. But how do you determine how much to spend? In my consultancy,
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Recent Posts

  • How to Tell if an Email is from Facebook or a Scammer
  • New B2B Targeting for Facebook Ads
  • Facebook Ads Changes to Interest Targeting
  • Writing Copy That Connects
  • How Much Should I Spend on Online Ads?

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